Industry Insights 2026-09-08

Chain brands often hit the same pain point as they expand: each store sources its materials from its own supplier, and the result is Inconsistent quality, opaque pricing and delayed delivery, with the brand image diluted bit by bit by "details".

1. The Hidden Costs of Decentralised Purchasing

Headquarters issues uniform VI standards, but each store has its work done by a local print and copy shop: color differences, materials and processes are inconsistent, and problems are only found during headquarters inspections, with rework costs borne by the brand. Prices lack negotiating room because each store orders in small volumes, and the annual total is a considerable hidden cost.

2. What unified management solves

• Unified standards build a material standard library according to VI specifications, so stores nationwide produce identical output
• Unified pricing centralized purchasing by the head office plus nearby regional delivery, with predictable pricing and lead times
• Unified delivery rush orders delivered in 4 hours (same-day delivery in nearby cities)

3. The supply chain logic behind it

The confidence behind unified management comes from a platform-based supply chain: JINTU® Enterprise Services integrates 4000+ advertising production resources across 50+ cities nationwide, dispatches orders intelligently through the GUANGYIN CloudLink® platform to the nearest, fastest and most suitable capacity, and then delivers integrated head office and store services under the cloud chain model.

4. Who it suits

Chain stores, enterprises with multiple branches, and public institutions with unified image building and annual centralized material purchasing. To learn about a nationwide unified material solution, feel free to contact a JINTU® Enterprise Services business consultant.