Marketing Tips 2026-08-26

90% of the customers of a print and copy shop are within a few kilometers, and the Douyin local feed is an efficient channel to reach them. You do not need to shoot a blockbuster; Capture the "production process + finished result + price information" clearly, you can keep receiving local enquiries. Below are practical methods you can apply directly.

1. Account positioning: let the platform recognize you first

Use "store name + city + service" as the account name, for example "XX Print · Lanzhou Advertising Materials"; state clearly in the bio Main business scope, address and business hours When posting local content, tag the city so the system pushes the video to nearby users.

2. Content topics: focus on "what clients search for"

• Process demonstrations: how a storefront sign is made, the full brochure printing process (clients love "behind the scenes")
• Price explainer: how much a display stand costs, how bid document printing is charged (with a built-in inquiry hook)
• Pitfall guide: what to check when accepting advertising materials (building professional trust)

3. Shooting and publishing: simple and consistent matters more than polished

Shoot vertically on a phone, A fixed camera position records the production process, plus voice-over of key information; posting a steady 3-4 items per week is more effective than the occasional viral hit. Reply to comments and private messages promptly after posting, as the speed of your response to enquiries determines conversion.

4. Capture the traffic: guide it into private channels

End videos with a prompt to "tap the profile for the address / add WeChat to send your requirements", and move customers from Douyin into WeCom, Repeat purchases and referrals are the long-term value of local traffic.

JINTU® Enterprise Services provides partner stores with short video content templates and local customer acquisition coaching. Feel free toLearn about the franchise systemto get operations support.