Case studies 2026-08-25

What county-level advertising shops lack most is customer traffic. After Mr. Liu of Suzhou District, Jiuquan joined the "cloud chain" new media matrix, he used Headquarters content templates + local-market operation approach to online customer acquisition; under the store's own statistical basis, The number of new customers brought in online grew by about 300%, and in-store enquiries increased noticeably.

1. What Is a New Media Matrix

Centralized production by headquarters Process demonstrations, price explainers and case-based video content, stores publish according to the templates with their local location tag, forming a matrix of "head office content factory + store local accounts".

2. What county-level stores got right

• Keep content down to earth: film the real production process so clients understand and trust it
• Responses are prompt: direct-message inquiries are answered the same day, so the conversion window is not lost
• Guide customers into private channels: retain online customers on WeChat for long-term repeat purchases

3. Sustainability of the results

Reminder from Mr. Liu: Once the traffic arrives, delivery quality must be able to handle it, one bad review can offset the goodwill built by ten videos; only by delivering good service does new media get easier over time.

JINTU® Enterprise Services provides franchise stores with new media content and local operations support. Feel free toFranchise details.