As chain brands keep expanding their store networks, a clear trend has emerged in Dingxi and other markets for advertising signage: brand owners are no longer satisfied with "finding a separate supplier for each store". Instead they require unified VI standards, a unified pricing system and unified delivery lead times.
Store appearance is part of a brand's assets. Uneven material quality, colour deviations and inconsistent production cycles are all perceived by consumers as "an unstable brand". Centralized purchasing by headquarters has therefore become the common choice for most chain brands.
Traditional print and copy shops have limited single-site capacity and struggle to take on cross-regional standardized orders. Platform-based supply, represented by JINTU® Enterprise Services, integrates production resources in more than 50 cities nationwide and makes "one standard, delivered from multiple sources" possible.
When choosing a unified material supplier, focus on three capabilities: the ability to execute VI standards, a cross-regional delivery network, and the degree to which reconciliation and settlement are systemized.
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